Tracking “Big Red One”: NORAD’s Secret Santa Mission [UPDATED]

December 22, 2014

As Christmas draws near, Government Book Talk revisits one of our most popular blog posts to coincide with the holiday.

This article is Part 1 of a series on NORAD’s Santa Tracker by Government Book Talk, and tells the history of how a typo in 1955 holiday ad and a NORAD colonel’s heartwarming response to kids led to NORAD tracking Santa Claus (call sign “Big Red One”). Read Part II: “Santa, We Got Your Six!” NORAD’s Santa Tracker Goes High-Tech” that explores the fascinating technology NORAD uses today to keep the Abominable Snowman, the mean Mr. Grinch, and Jack Frost from spoiling Santa’s big flight.

Image: Old NORAD Tracks Santa poster. Source:  NORAD

One of America’s key weapons in defense of its homeland is NORAD, the North American Aerospace Defense Command.  With its slogan of “Deter, Detect, Defend” its stated mission is as follows:

The North American Aerospace Defense Command conducts aerospace warning, aerospace control and maritime warning in the defense of North America.

What does “aerospace warning” consist of? It includes “the monitoring of man-made objects in space, and the detection, validation, and warning of attack against North America whether by aircraft, missiles, or space vehicles, through mutual support arrangements with other commands.”

One of the most unusual but beloved “objects in space” NORAD has had the responsibility for monitoring is none other than Santa Claus.

How did tracking Santa Claus become part of NORAD’s mission? It all began with a typo.

Tinsel typo

‘Twas the night before Christmas, December 24, 1955, when a Sears Roebuck & Co. department store placed an advertisement in a Colorado Springs newspaper telling children that they could telephone Santa Claus directly.

It featured a big picture of St. Nick, a phone number and these instructions, “Hey, Kiddies! Call me direct…Call me on my private phone and I will talk to you personally any time day or night.” Ironically, the ad also cautioned, “Kiddies, be sure and dial the correct number!”

Image: 1955 Sears ad with NORAD number. Source: NORAD

Unfortunately, the paper misprinted the phone number, listing instead the top secret hotline that was used only in national emergencies to alert CONAD (the Continental Air Defense Command–NORAD’s predecessor) if the Soviets were attacking!

 The “Santa Colonel”

U.S. Air Force Col. Harry Shoup, CONAD’s director of operations, grabbed the red emergency phone, thinking an attack was imminent.

According to Shoup’s account, he answered, thinking it was his general, “Sir, are you there?”

Image: Col. Harry Shoup, the “Santa Colonel” Source: NORAD

Instead, a little 6 year-old boy’s voice came over the phone asking, “Are you really Santa Claus?” Shoup, thinking it was a prank, barked into the phone asking “Would you repeat that?” and demanding to know who was calling. At this point, the little voice started crying, and asked tentatively, “Is this one of Santa’s elves, then?”

Soon the phone began ringing off the hook with kids wanting to talk to Santa, so once they figured out the error, Shoup decided to play along and instructed his team to act as Santa’s helpers. He had his radar operators check the radar for indications of Santa making his way south from the North Pole.

Image: A 1955 red hotline phone.  Source: VintageRotaryPhones.com

Children who called were given updates on the current location of St. Nick and his reindeer-drawn flying sleigh, and a beloved annual Christmas tradition was born.

Shoup became known as the “Santa Colonel,” a moniker he cherished until his death, his daughter says.

Santa Tracker goes high-tech

In 1958 Canada joined the alliance and CONAD became NORAD, which carried on the Santa mission. Originally, Santa tracking updates were delivered via radio broadcasts and of course, calling the Santa Tracking hotline, but with the introduction of the Internet, Santa tracking went online by Christmas 1997.

Guarding What You Value Most: North American Aerospace Defense Command Celebrating 50 Years (available in Hardcover Print or as an eBook) is the terrific publication documenting NORAD’s illustrious 50+ years of  history and provides easy-to-follow timelines of key NORAD events along with copious color photographs, maps and snippets of history of this important organization.

The publication also proudly covers the history of its favorite mission— Santa tracking— stating:

“Today, using the same technology used to perform their day-to-day mission— satellites, high-powered radars and jet fighters— NORAD tracks Santa Claus as he makes his Yuletide journey around the world.” 

[This new video also gives some of the history of how the Santa Tracker started in 1955 and some of the technology in place for 2013.]

Specifically, NORAD’s Santa site says that it uses four different high-tech systems to track Santa–radar, satellites, Santa Cams and fighter jets:

Tracking Santa starts with the NORAD radar system called the North Warning System. This powerful radar system consists of 47 installations strung across the northern border of North America. On Christmas Eve, NORAD monitors the radar systems continuously for indications that Santa Claus has left the North Pole.

The moment that radar indicates Santa has lifted off, we use our second detection system. Satellites positioned in geo-synchronous orbit at 22,300 miles from the Earth’s surface are equipped with infrared sensors, which enable them to detect heat. Amazingly, Rudolph’s bright red nose gives off an infrared signature, which allows our satellites to detect Rudolph and Santa.

The third tracking system is the Santa Cam network. Santa Cams are ultra-cool, high-tech, high-speed digital cameras that are pre-positioned at many locations around the world to capture images and video.

The fourth system is made up of fighter jets. First, Canadian NORAD fighter pilots flying the CF-18 intercept and welcome Santa to North America. In the US, American NORAD fighter pilots in either the F-15 or the F-16 provide an escort flying alongside Santa and his famous reindeer.

Santa goes mobile… and Global!  

[UPDATE DECEMBER 2012]:For Christmas 2012 Google is stepping aside to make room for other companies to help track Santa. Said a NORAD spokesperson: “This year, NTS and Google mutually agreed to go in new directions, and we are excited to welcome a number of new contributors, to include Microsoft, Windows Azure, Bing, and iLink-systems, among others, to help us in our mission of tracking Santa.“

Thanks to dozens of volunteer local translators, NORAD Tracks Santa website is now offered in 8 languages, including English, Spanish, French, German, Italian, Portuguese, Japanese, and Chinese.

Listening along with the live computer video clips, many parents use this as an opportunity to give a fun world geography lesson as the family follows Santa’s path around the world. Volunteer military personnel give running commentary and interesting tidbits about the cities as Santa passes through.  For example, did you know that NORAD’s satellites and radar clocked Santa’s sleigh going 100 times faster than the Japanese bullet train?

How many “elves” does it take to track “Big Red”?

Today, children young and old all over the world can call in or email NORAD on Christmas Eve to find out just where Santa is, or, since Santa went digital, follow along on NORAD’s cutting edge web site.

NORAD has over a thousand volunteers every year from Canadian NORAD and U.S. Army, Navy, Air Force and Marine Corps personnel and their families, who record audio and come in to NORAD on Christmas Eve to staff the phones and answer emails to anxious children wanting to know if here comes Santa Claus right down their particular Santa Claus Lane…  Meanwhile engineers ensure the tracking systems are on target and U.S. fighter jets stand ready to escort the “celebrity” that NORAD calls “Big Red” as he passes through U.S. air space.

In 2011, First Lady Michelle Obama helped on the Santa Tracker hotline phones.

How can you track Santa on Christmas Eve?

So, on the night before Christmas, when not a creature is stirring, you might want to rouse your mouse– uh, your computer version, of course– and surf over to NoradSanta.org or call 1-877-HI-NORAD (1.877.446.6723) from North America to find out when Santa Claus is coming to YOUR town. (By the way, Santa’s helpers at NORAD are great at reminding the kids to go to bed because Santa is near and won’t stop if they’re awake!)

Image: How the Air Force and NORAD Tracks Santa Claus video at NORAD location in Cheyenne Mountain. Source: Around the Air Force news special, December 2005.

Starting at 4am Eastern Time on December 24, you can:

  • Track Santa Online: Logon to www.NoradSanta.org.
  • Call the Santa Hotline: Starting at 4 am Mountain Standard Time (6 am Eastern Standard Time) on December 24, the public worldwide can speak with a live phone operator to ask about Santa’s whereabouts by dialing the toll-free number from the United States or Canada: 1-877-HI-NORAD (1-877-446-6723).
  • Email Santa Tracker: Also at 4 am MST/6am EST, the public can also send an email to noradtrackssanta@outlook.com for up-to-date Santa tracking information delivered via email.
  • Maps: Follow Santa on Cesium and Bing Maps, starting 4am EST on December 24th.
  • Mobile Apps: Get links to download the #NoradSanta apps for Windows, Android, iPhone & tablet by clicking here.

Play Games while you wait: While you’re waiting for the tracking of the Big Red One to begin, all December  you can play some of the many fun games on NORAD’s Santa’s Village web page at the North Pole, and stop by the NORAD Tracks Santa Facebook page to show your appreciation.

How can I get a copy of “Guarding What You Value Most: North American Aerospace Defense Command Celebrating 50 Years, the wonderful hardcover book or eBook of 50 years of NORAD history chock full of color photos and anecdotes, including the Santa Tracker story?

About the Author: Adapted by Trudy Hawkins, Senior Marketing and Promotions Specialist in GPO’s Publication & Information Sales Division in Washington, DC, from an original post by Michele Bartram, former Government Book Talk Editor in support of the U.S. Government Online Bookstore (http://bookstore.gpo.gov).

57 Comments | NORAD | Tagged: , , , , , , , , , , , | Permalink
Posted by Michele Bartram, U.S. Government Online Bookstore

“Santa, We Got Your Six!” NORAD’s Santa Tracker Goes High-Tech

December 23, 2013

Tracking Santa call sign Big-Red-One on NORAD Santa Tracker RadarThis article is Part 2 of a two-part series on NORAD’s Santa Tracker by Government Book Talk and explores the fascinating technology NORAD uses today to keep the Abominable Snowman, the mean Mr. Grinch, and Jack Frost from spoiling Santa’s big flight on Christmas Eve.

“Click here to read the popular Part 1 article, “Tracking “Big Red One”: NORAD’s Secret Santa Mission” which tells the history of how a fortunate advertising mistake in 1955 and a colonel’s heartwarming response to kids led to NORAD tracking Santa Claus.

In the North American Aerospace Defense Command (NORAD)’s 58-year history of tracking Santa Claus (Santa’s call sign for NORAD is “Big Red One”), it has continued to innovate and expand its Santa-support mission with the addition of new technology. 2013 is no exception.

Background of NORAD’s Santa Tracker

In Part 1 of our @NORADSanta Tracker series, we learned that NORAD’s mission of defending North America was expanded to include tracking Santa Claus’ flight on Christmas Eve back in 1955.

Guarding What You Value Most: North American Aerospace Defense Command Celebrating 50 Years (available in Hardcover Print or as an eBook) is the terrific publication documenting NORAD’s illustrious 50+ years of  history and provides easy-to-follow timelines of key NORAD events along with copious color photographs, maps and snippets of history of this important organization.

The publication also proudly covers the history of its favorite mission— Santa tracking— stating:

“Today, using the same technology used to perform their day-to-day mission— satellites, high-powered radars and jet fighters— NORAD tracks Santa Claus as he makes his Yuletide journey around the world.”

To learn what NORAD & NORTHCOM (USNORTHERN Command) do when they aren’t tracking Santa, you can also visit their Facebook page.

NORAD’s Santa Tracking Innovations

NORAD has been as busy as Santa’s workshop in 2013, updating their systems to provide the ultimate Santa tracking capability. In a November 27 press release, NORAD is ready to track Santa’s flight, NORAD cites some of these innovations:

From intelligence to weather, satellites to ships, missiles to manned aircraft, NORAD has a wide variety of technology and processes that are deployed to protect North America and support special missions like helping “Big Red One.”

Santa Drops in for a Sneak Peek

Santa dropped into the NORAD Command Center in September 2013 to get a sneak peek at some of the innovations. Said Santa during his visit:

“NORAD Tracks Santa defines my sleigh as a versatile, all-weather, multi-purpose, vertical short-take-off and landing vehicle capable of traveling vast distances without refueling. My reindeer and I call it the world’s most magical gift transporter. Ho ho ho!”

Santa-on-NORAD-cargo-planeImage: Santa Claus drops in for a sneak peek of the Santa Tracker preparations on Thursday, Sept. 26, 2013, at the NORAD and USNORTHCOM headquarters at Peterson Air Force, Colo. Photo Credit: Michael Kucharek

Santa Tracker Test Flight Reveals NORAD Technology

On November 15, 2013, NORAD held a test flight incorporating all the technological know-how and innovations. During the test flight, NORAD personnel from the United States and Canada ran through checks of the technology, systems, processes and intelligence in place that are normally used to defend against threats but during Christmas are used to help Santa Claus complete his mission.

A video of this test flight that includes an overview of this impressive technology can be viewed for the first time in a NORAD Tracks Santa Command Center video of the Santa 2013 Test Flight.

NORAD-Command-Center-Test-Flight-VideoClick here to view the NORAD Command Center video of the Santa 2013 Test Flight on YouTube.

The NORAD team takes their Santa Mission seriously. 😉

In the comms [communications] check during the Santa test flight, we learn that the “Intel” [Intelligence] team verified that Jack Frost and Abominable Snowman would not interrupt Santa’s important journey on Christmas Eve. The Cyber team ensured that the “anti-Grinch viral” was in place to ensure the nasty green guy doesn’t steal Christmas this year via cyber-attack. And other NORAD personnel confirmed their assessment of the “load-bearing capacity for all rooftops that Santa will be landing on.”

One of the more interesting tidbits is learning of the upgrades made to ground-based radar systems that can now detect heat signatures from smaller objects in the air, “like the heat generated from Rudolph the Reindeer’s red nose.”

Fighter Jet Controversy?

Strangely, the use of a fighter jet escort for Santa has generated some controversy this year, even though this is part of the NORAD Santa Tracker tradition that has been in place for years.

NORAD tells kids of the fighter jets:

“Did you know Santa flies faster than starlight? He flies even faster than our fighter jets and slows down for our jets to come up beside him. They tip their wings to say hello, he always waves back and then is off again in the twinkle of an eye!”

However, with some new concerns on the part of a children’s advocacy group which said that the animated video on the NORAD Tracks Santa website “injects militarism into Christmas by showing fighter jets escorting Santa’s sleigh,” NORAD issued this statement on December 3, 2013:

Hi Folks,
We know there have been some questions about our #NORAD fighter jets escorting #Santa this year; this isn’t new. Every year we use our military satellites, radars, fighter jets and Santa Cams to track #Santa during his Yuletide journey. These are the same assets we use to provide homeland defense for North America every day of the year. We talk about this every year.

Each year, we look for ways to update the #NORAD Tracks #Santa program to keep it fresh and interesting. We have always showcased our military assets for tracking Santa on our sites. In fact, each year, the Canadian #NORAD Region (CANR), announces the names of the escort fighter pilots responsible for accompanying #Santa across Canadian skies.

We know for many families that #NORAD Tracks #Santa has become part of your Holiday Traditions. We know that is a huge honor and responsibility. We are proud to track #Santa each year!

NORAD-Santa-Tracker-Canadian-fighter-jet-pilots-2012You can see the two Canadian NORAD fighter jet pilots who were designated to escort Santa through North American airspace in 2012 (see minute 2:27 on the Headquarters NORAD Holiday Message 2012.)

Said the Canadian fighter jet escort pilots to Santa Claus:“We’re going to be your escort for this fantastic voyage… We’ve got your six.”

(Note: The Urban Dictionary defines this oft-used military phrase as follows:

“I got your six” basically means “I’ve got your back” or “I have you covered.” Comes from the old pilot system in which directions correspond to hours on the clock, where 12 o’clock is forward and 6 o’clock is behind. Thus anyone behind you is “at your six.”)

Santa Tracker Technology for Citizens on the Ground

Private citizens around the world can get into the Santa Tracker action as well. These new consumer-oriented innovations from NORAD and its over 55 private partners help you become part of the worldwide Santa Claus mission:

  • New Website: The newly redesigned NORAD Tracks Santa website, www.noradsanta.org, went live on Sunday, December 1, 2013, featuring a holiday countdown, daily games and activities, videos, music and more.  Beyond a new look, features such as a 3D globe and new interactive games take advantage of today’s modern web.  The site is available in eight languages: English, French, Spanish, German, Italian, Japanese, Portuguese, and Chinese.
  • BING Maps and Cesium 3-D: Starting at 12:01 a.m. Mountain Standard Time on Dec. 24, website visitors can watch Santa make preparations for his flight through the Bing maps and Cesium technology to show a 2D or realistic 3D, interactive, real-time view of Santa’s journey.
  • Phone or Email: Then, at 4 a.m. MST (6 a.m. EST), trackers worldwide can speak with a live phone operator to ask about Santa’s whereabouts by dialing the toll-free number 1-877-Hi-NORAD (1-877-446-6723) or by sending an email to noradtrackssanta@outlook.com.
  • OnStar: Americans and Canadians on the road won’t have to follow the North Star to see where Santa and his reindeer are on Christmas Eve.  Subscribers to the automobile emergency support service OnStar can press the OnStar button in their vehicles to find Santa’s location any time on Dec. 24. See how OnStar is helping NORAD track Santa on this video.
  • Santa Cams: NORAD’s newest “Santa Cams” will stream videos on the website as Santa makes his way over various locations in North America and all around the world.
  • Santa Tracker goes Mobile: Get the #NoradSanta apps from Windows, Android, iPhone & tablet by clicking here! Count down to Santa’s journey and more!

This video gives a history of how the Santa Tracker started in 1955 and some of the user technology.

Santa-Inspecting-Santa Cams at NORAD-Santa Tracker headquartersImage: Santa reviews the images from the new Santa Cams at NORAD headquarters. Source: NORAD.

Play Reindeer Games instead of War Games

NORAD Santa Tracker has a number of games and interactive features to help citizens become involved in the Santa tracking mission and enjoy the holiday season:

Santa-Village-Games-on-NORAD-Santa-Tracker-websiteClick to visit Santa’s Village on NORAD Santa Tracker and hear music and play games.

How can I get a copy of “Guarding What You Value Most: North American Aerospace Defense Command Celebrating 50 Years, the wonderful hardcover book or eBook of 50 years of NORAD history chock full of color photos and anecdotes, including the Santa Tracker story?

About the Author: Government Book Talk Editor Michele Bartram is Promotions Manager for GPO’s Publication and Information Sales Division in Washington, DC, and is responsible for online and offline marketing of the US Government Online Bookstore (http://bookstore.gpo.gov) and promoting Federal government content to the public.  She has been a faithful NORAD Tracks Santa fan for years!

19 Comments | Aviation, Children, Consumers, Department of Defense, Digital Publishing, Family, Gifts, Innovation, Military History, NORAD, Teachers and teaching, Technology, U.S. Air Force, U.S. History | Tagged: , , , , , , , , , , , , , , | Permalink
Posted by Michele Bartram, U.S. Government Online Bookstore

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