Guest blogger, GPO Public Relations Specialist Emma Wojtowicz, reviews the newly revised edition of the best-selling publication on exporting for U.S. businesses.
The U.S. Government Printing Office (GPO) entered the eBook market through an agreement with Google in December of 2010. Since that time, GPO has expanded its eBook distribution partnerships to include Apple, Google, Barnes & Noble, OverDrive, Ingram, Zinio digital magazines, and other online vendors to make Federal titles available in digital magazine or eBook format.
One popular title that is available in eBook format through many of our vendors as well as in print format is the 10th Edition Revised “A Basic Guide to Exporting”, a publication by the Department of Commerce. This publication supports President Obama’s National Export Initiative (NEI), which brings together the efforts of the public and private sector to increase U.S. exports. According to the U.S. Secretary of Commerce Gary Locke, 95 percent of the world’s consumers exist outside of the United States, and only 1 percent of the U.S.’s 30 million companies export their goods to these other markets.
A Basic Guide to Exporting is a how-to guide for small and medium-sized business to export their products. The publication is broken down into 17 chapters with each chapter focusing on one step of the exporting process from determining if exporting is right for your business to placing your products in foreign markets. The book defines export-related terminology so each topic is clear. Many questions are asked forcing the reader to assess each topic and thoroughly evaluate if exporting will work for them.
The book is also motivational; each chapter ends with a case study or profile of a successful company reflecting on their export experience identifying challenges, solutions, and lessons learned.
The book does not provide all of the answers, but serves as a central resource for how to export. There are many Government agencies, trade centers and associations, financial institutions, and seminars that exist and are available to give advice and guide companies. The publication lists each of these resources, explains their services and how they can be helpful, and provides website links and phone numbers for contacting each resource.
Forms are often a complicated part of any process – including exporting – and this publication is very helpful with forms. When referencing forms that may need to be filled out, the book includes a picture of the form and explains how to fill it out item by item. This book is the Government’s version of “Exporting Made Simple.”
A Basic Guide to Exporting is usable in eBook format because the information is broken down and well-organized making it easy to navigate on any mobile device or eReader. The eBook format is helpful because there are websites listed for outside resources and the reader can click on the websites and directly access the resource’s web page.
Regardless of what format is used to read this publication, A Basic Guide to Exporting is excellent guide for small and medium sized companies interested in learning how to export their products.
Other popular export-related Federal publications including a subscription to the latest regulations concerning import/ export can be found on our Essential Publications about Exporting collection.
HOW DO I OBTAIN “A Basic Guide to Exporting”?
- Buy it online 24/7 at GPO’s Online Bookstore.
- Buy it at GPO’s retail bookstore at 710 North Capitol Street NW, Washington, DC 20401, open Monday-Friday, 9am to 4pm, except Federal holidays, (202) 512-0132.
- Find it in a library.